Apple Releases New iPhone 5S Commercial
This week, on Tuesday, Apple released a new commercial for its best selling iPhone 5S. The Christmas themed commercial was released just in time for the holidays and it is a minute and a half long. The emotional ad might make a few people cry, as it was made to hit you in the feels. The latest iPhone 5S commercial has a well known setup as it displays families visiting each other for Christmas, playing, making snow angels and snowmen and decorating the Christmas tree. However, the ad depicts one family member (the young, moony teenager) that does not participate in family activities, instead focusing all of its attention to his space grey iPhone 5S. The ad makes it look as if the teenager is completely absent minded from the family that celebrates Christmas. The plot twist, as the ad has one, comes when it’s time to give presents. The absent minded teenager opens the TV, gets his iPhone 5S and uses AirPlay to beam one of his homemade videos to the TV, showing everyone why he was always with his iPhone 5S in his hand: it turns put he wasn’t absent minded at all; he was actually using his iPhone 5S to video record the precious moments that would become priceless memories of a family Christmas.
The iPhone 5S ad is titled “Misunderstood” and when the family bursts into tears while the teenager shows them what he recorded and as the video plays (with “Have Yourself A Merry Little Christmas” in the background) the ad’s title is starting to make sense. You can ; watch it and you will understand why it is named that. Apple also posted this Tuesday shot by the teenager in the ad; Apple calls the video the “Harris family home movie” and according to the Cupertino based company the full video shot by the teenager (which runs for two minutes) was recorded in its entirety on an iPhone 5S.
The “Misunderstood” commercial for the iPhone 5S is made to have have a strong impact on people and we are certain it will help the iPhone 5S; not that it needs much help as the iPhone 5S has had an amazing start since its initial release three months ago. Since it was released in September, the iPhone 5S has been the best selling smartphone at all important carriers, such as Verizon, AT&T, Sprint and T-Mobile. The iPhone 5S has single-handedly managed to increase Apple’s once small market share in China by a factor of four in only two months. It is also worth mentioning that while the iPhone 5S is extremely popular (especially the gold color version), its initial availability problems have been fixed by Apple. When it was released back in September, the iPhone 5S was “grotesquely unavailable”. Now the iPhone 5S ships “within 24 hours” as it is getting close to 100% availability for all colors and storage capacities through Apple’s online store and physical retail stores.
About The iPhone 5S
The iPhone 5S features a similar design to its predecessor, the iPhone 5, but there are a few differences between it and the iPhone 5. One difference is represented by the fact that the single, circular flash of last year’s iPhone was replaced by a dual LED flash that is built with amber and white LEDs for increased color accuracy, especially for skin tones. The other difference between the two iPhone models is represented by the fact that the iPhone 5S comes in three color variants: the first is the same silver on white color of the iPhone 5, and the other two new color variants are a space grey on black (which replaces the slate on black iPhone 5, that many customers complaint about being easily scratch-able) and a new white on gold color that sells like hotcakes ; unfortunately supply of the gold iPhone 5S is low.
The A7 System on Chip that powers the iPhone 5S, is twice as fast as the iPhone 5S’ A6 System on Chip in both graphics performance and computational performance. And while the fact that the A7 SoC is built on “billions of transistors” is pretty impressive, even more impressive is the fact that the iPhone 5S is the first smartphone in the world to be powered by a 64 bit SoC. While at the moment there aren’t many 64 bit optimized apps on the App Store, in the near future more 64 bit apps will start to be released and they will be able to take advantage of A7 SoC’s 64 bit architecture.
The iPhone 5S also comes equipped with a new iSight camera sensor, that is just as amazing as the fingerprint sensor. The new camera sensor is improved from the iPhone 5S’ camera due to a larger aperture (f/2.2) that receives more light from the environment and also because of larger sized pixels in the image sensor. While featuring the same 8 MP resolution as iPhone 5?s camera, thanks to its dual LEDs iPhone 5S’ camera can adjust its flash intensity based on the color temperature of the picture, thus improving color balance; it can choose from nearly 1000 combinations for an almost perfect lighting in every picture you take with your iPhone 5S. As a result, images taken with the iPhone 5S’ camera will look more accurate than pictures taken with iPhone 5S’ camera.
iPhone 5S’ new iSight camera also includes a pretty cool feature: burst mode. This feature allows you to capture 10 pictures per second by holding the shutter button down. The feature can choose the best picture based on lighting and pose, but you can also make the choice yourself, from all the captured images. The new iSight camera also performs admirably when recording videos, thanks its auto image stabilization and live video zoom (up to 3x); it also comes with a feature that allows you to record videos in slow motion at 120 frames per second and a resolution of 720p.
The most popular of iPhone 5S’ specs is surely the fingerprint sensor. It is very thin (170 microns), it senses 550 pixels per inch and it can scan your sub epidermal skin layers using a 360 degree design that allows it to read the print at any angle. Touch ID, the security system using the integrated fingerprint sensor, can detect and remember multiple fingerprints, up to five individual fingerprints. This will allow you to share your iPhone 5S with a few family members.
What do you think about this new ad for iPhone 5S? Does it make you want to buy one? And would you buy an iPhone 5S for its high end specs or would you rather save a hundred bucks and buy the iPhone 5C despite its lower specs? Leave a comment in the dedicated section below.
