Apple Responds To Samsung Galaxy S4 Launch With Novel Ad Campaign

It seems like Apple started a new marketing campaign for the well known iPhone and as far as we know, the message of this campaign it`s somehow related to the new Samsung`s release – Samsung Galaxy S4. Apparently, Galaxy S4 it`s nothing more than another wannabe iPhone.

If you will search on Apple`s site, you will be able to see an interesting headline on a Web page, that was just added on the site: “There’s iPhone. And then there’s everything else.” And this was posted almost immediately after the Galaxy S4 launch event at New York`s Radio City Music Hall, two days after, more precisely.

Also, you will be able to find easily on Apple`s home page, a shortcut to the Apple Web page and an email directly sent to the customers. On the Web page you will find an entire info concerning iPhone`s  position on the market. That list, situates iPhone on top of Samsung`s device and as far as we know it could have been affected by Galaxy 4S new release. Here are a few of the things you can find on that list:

• So, we find that when it comes to iPhone, “Every detail and every material has been meticulously considered and refined.”, totally different than Samsung`s Galaxy lines plastic-y feel. It seems like Apple found a first weak point in Samsung`s new device.
• Actions that promote the iPhone`s Retina display. As far as we know, it was a time when Samsung was criticized for the abundant sweet colors of its devices. But, there is at least one spectator who sustains the fact that Galaxy S4 is different.
• Another matter is related to the camera quality of other phones, which it seems to have way to many megapixels, while the iPhone`s camera (which is the most notorious), is 8 megapixels. The Samsung`s gadget – Galaxy S4 is 13 megapixels.
• Other news, tell us about the multitude of available tools that can be installed on your iPhone. It seems like the iOS firmware is a platform that gathers “over 800,000 apps that let your iPhone do even more.” But, as far as we know, the new Samsung Galaxy S4 gadget is full of new apps and firmware characteristics.

What do you think? Could this new Web page be a proof that Apple worry about Samsung`s new device? Maybe they are curious how their customers will react to the new S4 look. But you people, are the only ones who can answers to these questions.  So, we`ll wait for your feedback.