Microsoft will Bring Down the Minimum Price for Surface Pro 3 to Compete with iPad
On Tuesday Microsoft will present Surface Pro, the tablets of the third generation. According to the Windows Phone Central their price in the U.S. will be $100 less than the minimum price of the Surface Pro 2 at its last year’s launch. The main objective of the Redmond company is to lure potential buyers away from the Apple company, which is the leader of the tablet market.
The price of the Surface Pro v3 with the Intel Core i3 processor, 4GB of RAM and 64 GB of internal memory is estimated at $799. For reference – the Surface Pro version of the second generation with 4 GB of RAM and 64 GB of memory presented in September last year used to cost $899.
The price of “superior” versions of the Surface Pro 3 will be higher. The third-gen tablets based on the Intel Core i5 processor with 128 and 256 GB of memory will cost in the U.S. $999 and $1,299 respectively. Devices based on the Intel Core i7 processor with 256 and 512 GB will cost $1,549 and $1,949 respectively.
Microsoft is expected to introduce the new versions of the Surface at a press event in New York on Tuesday. According to the rumors, the company may show a mini-version of the Surface Mini tablet with an 8-inch screen and a new stylus.
In turn, the Surface Pro 3 tablet is expected to receive a bigger screen size than its predecessors had – perhaps featuring a 12-inch screen diagonal. Among other innovations – we expect to see a thinner rim around the screen and a Windows home button, located not on the horizontal, but on the vertical panel. There is no information on the weight of the device, its battery life and the exact measurements yet.
If the information about both announcements confirms, the event will be a turning point for the Microsoft in terms of the Surface brand strategy. The company has not officially disclosed the volume of the devices supplies, but even the primary dynamics of sales of the previous versions of the Surface fall profoundly short of the iPad market leader. Perhaps differentiation of the models in the line of Surface will allow Microsoft to boost the sales and expand the audience of the devices.
Source: macdigger.ru
