Opera: iPhone Owners Are More Concerned About Their Health Than Android Users

Opera Mediaworks, a mobile advertising platform, has presented a study on the consumption of health-associated content by mobile users. According to the study, iPhone users prefer health-related sites and applications, while owners of Android devices would like to learn more about fitness.

The basis for the report was provided by the Opera Mediaworks platform, which caters 500 million mobile ad impressions monthly on more than 400 mobile sites and health and fitness apps. Within the framework of the study, resources on the medical aspects of wellbeing and healthy lifestyle were considered the health-related sites and applications.

Opera experts concluded that the visitors of the health and fitness related sites are mainly the iPhone owners. Furthermore, the users of Apple smartphones consume more content about health (62%) than about fitness (58%), whereas the owners of Android devices, on the contrary, prefer fitness related resources (39%) rather than health related resources (30 %).

The interest towards the health and fitness content has significant regional differences. Canada, Australia and the United Kingdom are the countries with the highest consumption of health and fitness content, as evidenced by the number of mobile advertising impressions on the sites and applications in this category.

Residents of Russia, Indonesia and Brazil care about their health least of all. The under-developed healthcare system does not encourage users to consume more information on health. In the countries with the lowest number of doctors per capita, the health related sites generate only 1% of impressions from 11% of all mobile ads impressions.

Source: macdigger.ru