Tim Cook’s Memo to the Apple Employees, Where He Talks about Buying Beats

The Cupertino-based company eventually buys Beats Electronics for $3 billion. Tim Cook congratulated each employee in Cupertino in his memo via the corporate e-mail, where he pointed out that it is a confident step into a brighter future of the “fruit” company.

Beats became known to the public thanks to their creative headphones and the popular creator – the rapper nicknamed Dr. Dre. Speakers, audio applications, as well as online music service are among the merits of the company. The process of Beats acquisition will be divided into several stages. First Apple will pay the owners of the above $2.6 billion, and the remaining 400 million will be repaid within a few years. The official formalization of this transaction should complete in September this year.

One of the conditions of the Beats purchase is a transfer of the co-founders of this company into the staff of the Apple top management: Jimmy Iovine and the aforementioned Dr. Dre will join the team in Cupertino.

In his memo Tim Cook said that music is a very important part of life of the “fruit” corporation, because Apple’s business began with selling Macs to musicians. This trend is quite relevant and of high priority to the Cupertino-based company, so the purchase of the Beats Electronics is a step towards new heights.

Team,

This afternoon we announced that Apple is acquiring Beats Music and Beats Electronics, two fast-growing businesses which complement our product line and will help extend the Apple ecosystem in the future. Bringing our companies together paves the way for amazing developments which our customers will love.

Music is an important part of our lives and our culture. Music has the power to inspire us, to comfort us, and to send our emotions soaring. It brings people together and transcends the limits of spoken language.

Apple’s history in music began with selling Macs to musicians. That remains important to us today, but we also bring music to hundreds of millions of customers with iTunes, which is at the forefront of the digital music revolution. Music holds a special place in our hearts at Apple, and we know that we can make an even bigger contribution to something that is so important to our society. That’s why we have kept investing in music and why we’re bringing together these extraordinary teams — so we can continue to create the most innovative music products and services in the world.

Beats co-founders and music industry pioneers Jimmy Iovine and Dr. Dre will join Apple, along with their team of employees. Jimmy has been on the cutting edge of innovation in the music industry for decades, including as a key partner for Apple in the launch of the iTunes Music Store more than ten years ago. He has produced or collaborated with some of the most popular artists in history, and been an important contributor to the success of the iTunes Store.

Beats Music was built with deep respect for both artists and fans. We think it’s the first subscription service to really get it right. Both Apple and Beats believe that a great music service requires a strong editorial and curation team, and we will continue to expand what we do in those areas. The addition of Beats will make our incredible iTunes lineup even better, extending the emotional connection our customers have with music.

The Beats Music team will report to Eddy. The teams will be getting to know each other better in the weeks ahead, and we are very excited about the possibilities for the future.

Beats Electronics has become the brand of choice for headphones and speakers in both the music and sports world, just five years after its launch. They are among the most popular and highest-rated third-party products sold today in Apple’s retail and online stores. We see an incredible opportunity to bring Apple’s legendary design and engineering capabilities to these popular products under Phil’s leadership.

Please join me in welcoming Beats to Apple. I hope you are as excited as I am about this new chapter in our history.

Tim

Source: applewit.ru